“I was at a crossroads and knew I wanted to try something new,” recalled Grosso. “I was sitting in my living room with the light shining on me and spa music playing, trying to envision the environment I wanted to work in – what I was drawing on paper looked like a spa. It just snowballed from there.”

By the end of 2022, Grosso had joined forces with fellow veteran Jay Styles, a retired Chief Master Sergeant, to open a Hand & Stone Massage and Facial Spa franchise in Colorado Springs, Colorado, where, as veterans, they continue to serve their military community. Grosso’s journey – marked by commitment, passion, and drive – shows where military discipline and personal well-being meet.

A Commitment to Country

Grosso’s story begins in Upstate New York, where her life took a surprising turn. Graduating high school early at 17-years-old, Grosso pursued college but realized she needed more direction. Following in her family’s footsteps of military service, she enlisted in the U.S. Air Force at age 18. Her career began in intelligence, a field that would ultimately shape her professional and personal morals.

She was scheduled to leave the Air Force after six years of service on September 26, 2001. However, the tragic events of 9/11 changed her plans entirely.

“9/11 was tearing at my heart, so I re-enlisted. I went home for my welcome home party to tell them I wasn’t coming home,” said Grosso.

Instead, she finished college, went to Officer Training School, and extended her military career for 16 more years.

Throughout her tenure, Grosso experienced a variety of assignments – from working with fighter squadrons and special operations to contributing to the development of the Space Force. Her leadership roles, including eventually teaching at Officer Training School, honed her skills in managing and supporting others.

One thing Grosso did to prioritize self-care was become a member of Hand & Stone Massage and Facial Spa. She loved the products, the environment, and the affordability. But she did have to travel 45 minutes each way to get to the closest spa – and she wasn’t the only person she knew making that trip.

After the epiphany in her living room, Grosso made a call to Hand & Stone knowing there was a demand for a local spa offering the same quality of service she received from them.

After two years of collaboration and mutual trust working on the same mission, Grosso and Styles decided to approach the franchise ownership opportunity as partners. The more they learned about Hand & Stone’s values and ethics, the more convinced they were it was the right choice. The franchise’s commitment to professional practices, high-quality products, and a calming environment were much like Grosso’s own morals. The brand’s focus on providing a safe, comfortable experience was also a significant factor for her. The attention button in every room – a feature that allows clients or service providers to pause their service if needed – showed Hand & Stone’s dedication to creating a safe environment, something Grosso found essential.

The location they chose for the franchise was strategically located near several military bases and healthcare facilities, making it accessible to military personnel, first responders, and other essential community members. As such, Grosso and Styles made the decision to offer special discounts to the local military, first responders, medical professionals, and educators, extending benefits to their families as well. The spa’s proximity to military bases, and their special discounts, allowed Grosso to continue her dedication to serving those who have served, providing them with affordable self-care options and recognizing them for their service.

Transitioning from the military to franchise ownership, Grosso found that her military skills also applied to her new role. The commitment, discipline, and high standards she had in the Air Force have guided her approach to business ownership. Leading with authenticity and a focus on team well-being, Grosso has created a supportive environment at her spa.

The brand’s structured process, from site selection to ongoing support, was similar to the organized, team-oriented environment Grosso was used to in the military. This support made sure she had a smooth start and ongoing guidance, allowing her to focus on building a successful business.

While the transition from the military to the spa industry might seem uncommon, it has been a natural move in many ways.

“The principles of taking care of the team and executing a mission are similar in both industries,” she explains.

Her leadership style of empathy and dedication has created a positive, client-centered atmosphere at her Hand & Stone spa.

For other veterans considering franchise ownership, Grosso’s advice is to explore your interests, reach out to current franchisees, and follow your curiosity.

Her story confirms the importance of self-care, community support, and having a mission that aligns with personal goals. As she continues to serve her community through Hand & Stone, Grosso proves that the path from military service to business ownership can be both fulfilling and fresh.

To view the original posting of this article, please visit Franchising Magazine USA.

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While we are recognized for our impressive expansion and growth-focused approach, I am equally committed to fostering a people-centric culture within our organization. I firmly believe that the well-being and development of our Hand & Stone employees directly contribute to their outstanding performance and our collective success.

One of my greatest joys is mentoring, and our comprehensive training and mentoring programs have enabled many of our team members to advance from assistant managers to regional roles or even become franchisees themselves. Through servant leadership and Hand & Stone’s support, I have prioritized offering valuable employee benefits, including medical, dental, and life insurance as well as a 401(k) program.

Moreover, I am dedicated to encouraging employees to utilize Hand & Stone’s education and training programs and to recognizing exemplary performers with rewards and personal acknowledgments. It is this commitment to our team that has significantly contributed to the success of my Hand & Stone spas.

As I continue to extend my people-focused legacy, I am excited about the opportunity to bring the Hand & Stone experience to even more locations across the U.S., continuing to prioritize the success and well-being of our employees.”

-Eric Danver, Hand & Stone Largest Multi-Unit Franchisee

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What is Dermaplaning?

Dermaplaning is an advanced exfoliating treatment designed to enhance skin texture and refine pores. This professional-grade process removes unwanted peach fuzz and dead skin cells, leaving your face silky smooth and perfectly prepped for makeup. By eliminating these barriers, your skincare products can penetrate more effectively, maximizing their benefits.

Why Choose Professional Dermaplaning?

To ensure the best results and avoid potential micro-cuts, dermaplaning should only be performed by a trusted Hand & Stone esthetician. We strongly advise against at-home dermaplaning!

What Results Can You Expect?

Expect improved skin texture, increased radiance, and zero downtime! Makeup application will become smoother and more flawless, as the removal of vellus hair allows for a more even complexion.

How Often Should You Get Dermaplaning?

Dermaplaning is typically recommended every 4 weeks. For optimal results, we suggest a series of 3-6 treatments. Many clients also enjoy incorporating dermaplaning into their monthly facials or as a standalone service.

Will Dermaplaning Affect Hair Growth?

No, dermaplaning does not alter the growth of hair. The fine vellus hair will naturally regrow, usually within about 4 weeks—just in time for your next appointment. We recommend pre-booking to maintain consistent results.

Experience the Benefits of Dermaplaning Today

Reveal smoother, firmer, and healthier skin instantly. Upgrade your next facial to include dermaplaning or schedule a 30-minute standalone session for a fresh-faced glow. Dermaplaning will be available at Hand & Stone locations this Fall, with select locations offering the service now. View participating locations HERE!

How Does Dermaplaning Benefit Franchisees and Estheticians?

Introducing new services like dermaplaning creates additional revenue streams for franchisees and offers estheticians the chance to increase their service tickets. With its growing popularity in the health and wellness industry, dermaplaning attracts more clients to Hand & Stone, providing a personalized and advanced skin treatment experience.

The post Hand & Stone Partners with Dermalogica to Launch Dermaplaning Services appeared first on Hand and Stone Franchise.

At the core of Hand & Stone’s success are our highly trained massage therapists and licensed estheticians, whose skill and dedication provide guests with a superior spa experience. I deeply value the expertise of these professionals, recognizing their role in maintaining our brand’s reputation for excellence. To ensure we continue offering top-notch services, I actively support the integration of cutting-edge technologies that empower our staff to stay ahead in the spa industry.

Hand & Stone’s dedication to innovation in wellness and beauty fuels my excitement for future growth. As a franchisee, I embrace the brand’s mission to continuously improve and evolve, striving to set new industry standards. My entrepreneurial journey reflects my passion for delivering unparalleled services and my commitment to expanding spa franchise opportunities in both Pennsylvania and South Carolina.

By prioritizing innovation, guest satisfaction, and the ongoing professional development of my team, I am confident in the continued success and growth of my Hand & Stone spa locations.”

–Traci Nocito, Hand & Stone Multi-Unit Franchisee

The post Building a Spa Empire: Traci Nocito’s Journey with Hand & Stone appeared first on Hand and Stone Franchise.

Professionally, many are looking for more autonomy, seeking business ownership rather than working to benefit others. The entrepreneurial spirit is stronger than ever, making this the ideal time to invest in a proven franchise model in the health and wellness industry.

What Does it Cost to Open a Hand & Stone Franchise?

As the leading massage and spa franchise, Hand & Stone has been recognized by Entrepreneur as a top choice for two consecutive years. With more than 500 locations and nearly two decades of success, we are at the forefront of the wellness industry.

Initial Investment: The costs to open a Hand & Stone Massage and Facial Spa typically range between $603,195 and $759,755*. To qualify, you’ll need a minimum net worth of $750,000 and at least $150,000 in liquid assets. This investment covers everything from site build-out, signage, equipment, and inventory to finance and other necessary expenses.

To see the full breakdown of the initial investment, click here.

Kris Smith, Hand & Stone’s SVP of Real Estate, adds, “Many landlords offer a tenant improvement allowance, helping franchisees offset build-out costs once their spa opens.”

Do I Need Experience in the Spa Industry?

No prior experience in the spa or massage industry is required to become a Hand & Stone franchise owner. We provide a comprehensive training program that covers everything you need to know. With our experienced team and proven business model, you’ll focus on four key areas for growth:

1. Managing and motivating your team
2. Recruiting staff and becoming the face of your franchise
3. Overseeing all aspects of financial management
4. Collaborating with our in-house marketing agency for promotion

Our development team ensures you’re well-prepared for success, providing extensive pre- and post-opening support.

What Kind of Support Can I Expect?

Owning a business can be challenging, but with an experienced team behind you, the rewards can be substantial. At Hand & Stone, we’re proud of our comprehensive franchise support system, which includes assistance with real estate selection, spa construction and design, staff recruitment, training, marketing, operations, and financing.

In 2023, the average gross sales for Hand & Stone locations was $1.4 million*. While individual results vary, our support system is designed to help you achieve your business goals.

Ready to Join a Leading Wellness Franchise?

If you’re looking to invest in a successful spa franchise, Hand & Stone is the leader in the health and wellness industry. To learn more about franchise opportunities, reach out to us at franchise@handandstone.com, and a team member will contact you soon.

The post How Much Does It Cost to Start a Health and Wellness Business? appeared first on Hand and Stone Franchise.

When they first set out on their franchising endeavors, the three women came together with a common commitment to collaboration, mutual respect, and shared values. With Toya having grown up in Prince George’s County, Maryland, the family knew their mission was to enrich underserved communities and bring brands to those areas that prioritize health and wellbeing. Throughout the nearly 10 years since they opened their first franchise business, they have remained steadfast in holding themselves to that commitment.

After opening their first franchise in 2015, which was a quick service restaurant serving healthy smoothies, sandwiches and other quick bites, the trio decided they wanted to expand their portfolio further into the health and wellness space. This is where Hand & Stone comes in. What attracted them most to the brand was its proven business model, extensive franchisee support and training, and the innovative wellness services the brand offered. For those who may not be familiar, the Hand & Stone business model is membership-based, which was attractive to the women because it creates a recurring revenue stream that fuels scalability for expanded business operations.

Opening a new business can, of course, be daunting, but Hand & Stone works to make it as easy of an experience as possible. Their highly experienced team of professionals provide extensive support and comprehensive training to prepare franchisees for spa ownership, from real estate selection and financing to the menu of services available for customers. Hand & Stone prides itself on pushing the envelope when it comes to innovation, which is something their franchise owners are often most captivated by. The brand has a suite of spa services like body contouring, NuFace, DiamondGlow, and more, that allow for franchise owners and their service providers to create tailored regimens for their customers. Such customizable experiences keep guests coming back for more.

It has been their dedication to making health and wellness services more accessible in their communities that has been a driving force behind the trio’s success. It is of the utmost importance to them and their family that they contribute positively to the people and communities around them. They don’t just do this through their business ventures but also by being active members of their community, getting to know their neighbors and what they hope for from existing and new businesses coming into the area. The women are members of many organizations and groups like the National Franchise Council and National Marketing Committee. They also often partner with local groups including schools and radio stations to serve those in need, helping to coordinate various fundraisers such as providing free massages for people in local churches and shelters and charitable initiatives to assist families who need support during the holiday season as well as adopting teenagers in need. Local organizations the trio has supported include Delta Research Foundation, Bowie Community Theatre, the National Council of Negro Women, and more. Additionally, amid pandemic-related shutdowns of businesses, they worked with the Business Recovery Program in Bowie, Maryland to host a roundtable session on how to pivot your business and thrive.

To read the full article, please click here.

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Hand & Stone’s Chief Development Officer Jennifer Durham provides her thoughts on how the company uses this integrated approach to create a brand message that reaches new franchisees while supporting existing ones. She also discusses how they incorporate AI to engage prospects and customers and use technology to grow the brand and increase owner profitability.

What excites you the most about the future of the Hand & Stone brand?

Durham: The future of Hand & Stone is incredibly exciting as we continue to build on what has made our brand stand out for years: innovation and commitment to enhancing the customer experience. While that may sound obvious, we can back it up in numbers. Across our more than 600 spas, we’ve provided 1.6 million personalized facial treatments to our guests. From massage to skincare, we’re expanding our service offerings and our technology to provide personalized wellness solutions, including introducing LED light therapy, NuFace microcurrent therapy, Neveskin toning treatments, and more. As we’re becoming more convenient and providing members with more reasons to visit, these innovations paired with our membership model are creating more revenue streams for our current and future franchise owners.

Can you discuss the role of digital marketing and technology in your franchise development and marketing efforts, especially in the context of recent industry trends?

Durham: Digital marketing and technology are pivotal in our franchise development and marketing strategies. We leverage analytics to understand what compels prospective franchise candidates and are tailoring our marketing campaigns to provide insight into the brand as they consider their franchise options. Recent trends like AI-driven personalization and omnichannel marketing have allowed us to engage with potential franchisees and customers more dynamically and efficiently. As our audience conducts their franchise diligence, we assure that our message is consistent and reaches them wherever they are.

What unique challenges and opportunities arise when working in both franchise development and marketing within the franchise industry?

Durham: With a proven brand track record of over 600 spas in the U.S. and Canada for nearly 20 years, our brand is trusted for delivering great results through massage and facial services. The balance of both franchise development and consumer marketing presents unique challenges, such as ensuring brand consistency while customizing local marketing efforts. However, it also offers opportunities to create cohesive strategies that drive both franchise growth and brand awareness. By aligning our development and marketing goals across our existing markets, we can support our franchisees more effectively and foster a unified brand presence.

How do you bridge the gap between franchise development and marketing?

Durham: With nearly 1,300 available trade areas, there is plenty of room for franchise ownership, and we bridge the franchise owner and consumer marketing gap by fostering close collaboration between our development and marketing teams. We meet bi-weekly to ensure that both teams are aligned on goals and initiatives. This integrated approach helps us create marketing campaigns that not only attract new franchisees but also support existing ones.

How do you leverage Hand & Stone’s marketing efforts to attract new franchisees, while maintaining consistency with the existing brand identity?

Durham: Our marketing efforts are designed to highlight the value proposition of the Hand & Stone brand while clearly setting expectations on what’s required as a franchise owner. We use targeted campaigns to showcase success stories and the benefits of joining our franchise owner community. By maintaining a consistent brand message across all platforms, we ensure that new franchisees understand and align with our brand identity from the outset. It’s also important to note that most of our franchise owners were members or clients before they pursued their dream of spa ownership.

Building strong relationships with franchisees is crucial. How do your marketing efforts contribute to fostering such relationships, and what role does franchisee satisfaction play in growth?

Durham: Our marketing efforts are focused on creating a sense of community and support among our franchisees. Hand & Stone has 280 franchise owners and nearly 40% own and operate multiple spas. We highlight our successful franchise owners which helps them stand apart as they recruit talent for their spas. Franchisee satisfaction and transparency with existing owners are key drivers of growth, as happy and profitable franchisees are more likely to re-invest in the brand and also promote the brand as an advocate for future growth.

How do you ensure that your marketing strategies provide franchisees with the tools they need for growth?

Durham: We ensure our marketing strategies are franchisee-centric by offering tailored spa-specific marketing plans, ongoing support, and access to leading MarTech tools to drive marketing ROI. Our in-house agency is a strategic advantage because we directly manage spend and gather feedback from our franchise owners to refine our strategies and ensure they meet their needs. This collaborative approach helps our franchisees grow their businesses effectively.

How do you measure and track the effectiveness your marketing plans and the execution of the plans?

Durham: We use a combination of key performance indicators (KPIs) and analytics tools to measure the effectiveness of our marketing plans. In the past year, we’ve also introduced advanced tools that have improved the precision of spend to drive marketing ROI. Our system is laser-focused on increasing spa membership and profitability, and unique to franchise systems, we make all KPI’s available to every franchise owner so that we can transparently benchmark every location and drive meaningful performance.

What advice would you give to emerging franchise brands looking to establish a strong presence in both franchise development and marketing?

Durham: For emerging franchise brands, it’s crucial to build a strong foundation with a clear brand identity and value proposition. First, define your target audience and invest in digital marketing and technology to reach this audience effectively. Foster collaboration between your development and marketing teams to create cohesive strategies. Finally, and most important, prioritize franchisee support, profitability, and ROI as there is no sustained growth without this trifecta.

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Our goal is to reframe self-care from an indulgence for the few to an accessible luxury for the masses, activating the power of ritual for everyone. Our premium, personalized services – including spa treatments, facial and skincare services, and therapeutic massages – offer not only a multifaceted approach to wellness for our customers, but an unparalleled business model in the wellness franchise industry for potential franchisees.

Our simple, straightforward franchise process will guide you to spa franchise ownership in just six steps once you complete our online form. Read on to discover the path to owning a Hand & Stone franchise and build your wellness empire today.

The Investment Details

Whether you’re starting an independent business or pursuing franchising, it’s important to know that an industry or brand is the best possible investment for your life and goals. Hand & Stone’s unique place in the thriving spa and wellness industry makes us a smart franchise investment, and below are some details on what you’ll need to get started.

• Initial Franchise Fee: $26,000 to $49,500
• Total Estimated Initial Investment: $603,195 – $759,755 (includes all startup costs for 2024, such as equipment, leasehold improvements, and more)

Check our Investment Page for a detailed breakdown of these costs. You can also download our free brochure for more details.

Steps to Ownership

Curious to learn more? Here are our six straightforward steps that make up Hand & Stone’s franchise process:

Step One: Introductory Call

After submitting your contact information, we’ll schedule a brief introductory call with a franchise development representative, who will be your point of contact throughout the franchise process. During this call, we’ll share more information about your franchise opportunity with Hand & Stone, then learn about your goals and interests.

Step Two: Informational Webinar

If we decide that franchising with Hand & Stone is a good fit based on your goals, you’ll be invited to attend an informational webinar. The webinar takes place via a virtual video meeting and is full of useful information about partnering with Hand & Stone. It’s an interactive webinar, so feel free to ask questions!

Step Three: Completion of Application

Your franchise application is what our franchise development team uses to consult you effectively. Take your time filling it out and share as many details with us as possible. Please keep in mind that submitting a franchise application does not obligate you to purchase a franchise if you’re awarded one.

Step Four: Validation Calls

Validation is a crucial part of the franchise process. During validation, we’ll connect you with current Hand & Stone franchise owners. You’ll have the opportunity to learn more about their experience as a franchisee, what a franchise owner’s day-to-day looks like, and how they have grown their businesses.

Step Five: Meet the Team Day

Step 6: Award Franchise

Finally, our franchise team will make a final decision on your application and – hopefully – you’ll be awarded a franchise and sign your franchise agreement. Welcome to the Hand & Stone community!

Get Started Today

As leaders in the wellness industry with 20 years of experience, the benefits of franchising with Hand & Stone are clear: We offer a host of therapeutic, restorative services that everyone desires, and a premier business model with strong support from our dedicated staff and community of fellow franchisees.

The Hand & Stone business opportunity is your chance to join a thriving community dedicated to self-care and wellness. The U.S. spa industry is expected to grow at a CAGR of 11.3% through 2030, while both the massage and skincare industries are currently worth around $21 billion as of 2024. The data is clear – the skincare, massage and spa industry is booming, and it’s a great time to begin your franchising journey.

With our unparalleled support system and unwavering commitment to accessible luxury, we’re activating the power of ritual for everyone – a mindset that can help continually grow your business venture.

Hand & Stone is excited for you to make your franchise investment with the industry’s top facial and massage franchise. To begin your journey, fill out our online inquiry form. We’re looking forward to meeting you!

The post Your Path to Ownership: Hand & Stone’s Franchise Process appeared first on Hand and Stone Franchise.

Neveskin

Neveskin Classic device

Neveskin: The Perfect Complement to Your Wellness Journey

As you embark on a journey to better health—whether through lifestyle changes, weight loss, exercise, or semaglutide treatments—maintaining and enhancing results becomes a primary focus. Neveskin treatments offer a holistic solution, helping to tighten and tone skin, which can sometimes lose firmness following weight loss. This advanced cold-technology treatment works to stimulate collagen production, improve skin elasticity, and create a smoother, more contoured appearance.

Boost Your Confidence with Neveskin After Weight Loss

Weight loss can change the skin’s texture and elasticity, sometimes leading to loose skin or uneven contours. Neveskin services address these concerns, offering a non-invasive treatment designed to firm both the face and body. By incorporating Neveskin into your post-weight loss plan, you’ll experience the benefits of firmer skin and enhanced body contours, helping you feel more confident in your appearance.

Neveskin services do more than just enhance your physical transformation; they promote overall skin health, boost collagen, and improve skin tone. Whether you’re seeking to address specific areas of concern or aiming for a total body refresh, Neveskin offers a personalized solution to match your goals.

Personalized Neveskin Treatment Plans at Hand & Stone

To seamlessly integrate Neveskin into your routine, begin by consulting with a Hand & Stone esthetician. These skincare professionals will develop a customized treatment plan that aligns with your wellness goals and weight loss progress. By combining Neveskin toning treatments with a balanced diet, regular exercise, and proper hydration, you’ll achieve a tighter, more youthful appearance.

Hand & Stone is committed to supporting your wellness journey every step of the way. Discover how Neveskin can elevate your results and help you feel your best. Contact us today to learn more about our personalized Neveskin services.

The post Neveskin™ at Hand & Stone: New Name, Same Transformational Results appeared first on Hand and Stone Franchise.

“Year to date, Hand & Stone’s franchise system has accomplished remarkable results,” stated Jennifer Durham, Chief Development Officer at Hand & Stone. “We’re approaching 600,000 total members which marks significant growth over the prior year. While our memberships and spa counts grow, our revenue logically follows. Our membership model drives results for members while creating a growing revenue and profit stream for our franchise owners. These results underscore how our brand strategy continues to drive owner success and sustains our leadership in the health and wellness category.”

Hand & Stone also introduced a centralized compliance platform with Woven. This tool allows the compliance team and Franchise Operations Consultants to focus on assisting spa management in growing revenue while simultaneously growing spa memberships. To further this effort, the Training and Operations teams have led a nationwide training blitz, with every spa receiving personalized onsite front desk training to boost membership sales. Finally, the post-service client survey was enhanced to allow us measurement of the efficacy of front desk staff when presenting the details of our membership program.

In addition to revenue and member growth, one of the brand’s key strategic objectives for 2024 is enhancing spa profitability. In Q1 Hand & Stone initiated a benchmarking pilot in partnership with Profit Keeper to gain valuable insights into bottom-line performance, facilitating informed decision-making and operational optimization. Additionally, Hand & Stone launched a systemwide initiative to cross-functionally identify spend categories for efficiencies and cost savings. These initiatives reflect the brand’s dedication to maximizing profitability while upholding service excellence, establishing a strong financial footing for franchise owners and ensuring sustained growth for the brand.

Along with ongoing profitability improvements, Hand & Stone has also made improvements to reduce the cost associated with building a new spa. The brand engaged CBRE to support the team’s continuous value engineering efforts to improve franchise owners return on investment. In Q1 the brand made several design adaptations and welcomed new manufacturers that led to significant reduction on buildout costs by $10-$50 thousand per spa. Improving ROI leads to existing owner expansion and Hand & Stone is proud to report that 57% of the development pipeline is with existing franchise owners. Further, existing franchise owners are also leveraging spa resales for their expansion, growing their multi-unit ownership and creating efficiencies between spas. As existing franchisees grow, they demonstrate their confidence in the continued success of Hand & Stone.

Hand & Stone has also seen tangible results across their service offerings making significant improvement in available massage therapist hours compared to the previous year with a goal of 10% increase in hours for 2024. In a challenging labor environment, the strategic focus on expanding service offerings and increasing hours has not only created more appointment opportunities but has also benefited both existing members and new guests. Furthermore, the brand’s partnership with MPower has brought even more skilled service providers into Hand & Stone spas, creating more opportunity for aspiring massage therapists to create a viable career path in an in-demand industry.

In response to customer requests and the growing demand for advanced esthetics, Hand & Stone plans to launch a pilot of Dermaplaning services in 25 locations this July. This strategic move aligns with the popularity of treatments like Diamondglow, Dermalogica Nanoinfusion, and Cryo Toning Facials, which have seen significant traction in the first quarter as customers increasingly seek enhanced results in the treatment room. Additionally, the brand is witnessing sustained growth in body contouring services, now rebranded as NEVESKIN (formerly known as Cryoskin). Notably, a clinical study conducted by Artemis, the distributor of NEVESKIN, demonstrated significant circumference reduction in treated areas. On average, participants experienced a reduction of 1.9 inches from the abdomen and 2 inches from each thigh, alongside improvements in tightness, firmness, and tone. These findings demonstrate the brand’s focus on ensuring services drive meaningful results.

This data was taken from a study performed by the Cutest LTD CRO in which 100 participants received 5-10 treatments.

In addition to the many achievements noted above, Hand & Stone also appointed a new Chief Financial Officer, Chris Laws. With a robust background in finance and operations across various industries, Laws brings invaluable expertise to the Hand & Stone leadership team, focusing on financial planning and ensuring a compelling investment and return for franchise owners.

“It’s an exciting time for me to join Hand & Stone as the brand approaches its 20th anniversary this year,” said Chris Laws, Chief Financial Officer at Hand & Stone. “The brand has shown continuous growth over the last two decades and this milestone presents a prime opportunity to explore the benefits of investing, offering new and existing owners even more reasons to help expand Hand & Stone’s footprint. Our success at the start of 2024 is only a preview of what’s to come and I look forward to working with the executive team to move the brand toward even further growth.”

The brand has also expanded its corporate team with nine new hires across various departments in its real estate and technology teams. This strategic expansion reflects the brand’s continued growth, bolstering credibility and demonstrating an ongoing commitment to attracting new talent.

With so many reasons to believe in Hand & Stone, as highlighted by the brand’s early 2024 success, the brand invites entrepreneurs to explore the benefits of ownership, which include continuous growth in the $1.8 trillion wellness industry with a membership driven business focused on franchise owner profitability with a unique opportunity to make an impact on local communities and much more. Major markets with ample growth opportunities are available in cities such as Los Angeles, New York, Chicago, Boston, and Atlanta. For more information about franchise opportunities with Hand & Stone, please visit www.handandstonefranchise.com.

About hand & stone massage and facial spa

Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatments. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.

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