“I was at a crossroads and knew I wanted to try something new,” recalled Grosso. “I was sitting in my living room with the light shining on me and spa music playing, trying to envision the environment I wanted to work in – what I was drawing on paper looked like a spa. It just snowballed from there.”

By the end of 2022, Grosso had joined forces with fellow veteran Jay Styles, a retired Chief Master Sergeant, to open a Hand & Stone Massage and Facial Spa franchise in Colorado Springs, Colorado, where, as veterans, they continue to serve their military community. Grosso’s journey – marked by commitment, passion, and drive – shows where military discipline and personal well-being meet.

A Commitment to Country

Grosso’s story begins in Upstate New York, where her life took a surprising turn. Graduating high school early at 17-years-old, Grosso pursued college but realized she needed more direction. Following in her family’s footsteps of military service, she enlisted in the U.S. Air Force at age 18. Her career began in intelligence, a field that would ultimately shape her professional and personal morals.

She was scheduled to leave the Air Force after six years of service on September 26, 2001. However, the tragic events of 9/11 changed her plans entirely.

“9/11 was tearing at my heart, so I re-enlisted. I went home for my welcome home party to tell them I wasn’t coming home,” said Grosso.

Instead, she finished college, went to Officer Training School, and extended her military career for 16 more years.

Throughout her tenure, Grosso experienced a variety of assignments – from working with fighter squadrons and special operations to contributing to the development of the Space Force. Her leadership roles, including eventually teaching at Officer Training School, honed her skills in managing and supporting others.

One thing Grosso did to prioritize self-care was become a member of Hand & Stone Massage and Facial Spa. She loved the products, the environment, and the affordability. But she did have to travel 45 minutes each way to get to the closest spa – and she wasn’t the only person she knew making that trip.

After the epiphany in her living room, Grosso made a call to Hand & Stone knowing there was a demand for a local spa offering the same quality of service she received from them.

After two years of collaboration and mutual trust working on the same mission, Grosso and Styles decided to approach the franchise ownership opportunity as partners. The more they learned about Hand & Stone’s values and ethics, the more convinced they were it was the right choice. The franchise’s commitment to professional practices, high-quality products, and a calming environment were much like Grosso’s own morals. The brand’s focus on providing a safe, comfortable experience was also a significant factor for her. The attention button in every room – a feature that allows clients or service providers to pause their service if needed – showed Hand & Stone’s dedication to creating a safe environment, something Grosso found essential.

The location they chose for the franchise was strategically located near several military bases and healthcare facilities, making it accessible to military personnel, first responders, and other essential community members. As such, Grosso and Styles made the decision to offer special discounts to the local military, first responders, medical professionals, and educators, extending benefits to their families as well. The spa’s proximity to military bases, and their special discounts, allowed Grosso to continue her dedication to serving those who have served, providing them with affordable self-care options and recognizing them for their service.

Transitioning from the military to franchise ownership, Grosso found that her military skills also applied to her new role. The commitment, discipline, and high standards she had in the Air Force have guided her approach to business ownership. Leading with authenticity and a focus on team well-being, Grosso has created a supportive environment at her spa.

The brand’s structured process, from site selection to ongoing support, was similar to the organized, team-oriented environment Grosso was used to in the military. This support made sure she had a smooth start and ongoing guidance, allowing her to focus on building a successful business.

While the transition from the military to the spa industry might seem uncommon, it has been a natural move in many ways.

“The principles of taking care of the team and executing a mission are similar in both industries,” she explains.

Her leadership style of empathy and dedication has created a positive, client-centered atmosphere at her Hand & Stone spa.

For other veterans considering franchise ownership, Grosso’s advice is to explore your interests, reach out to current franchisees, and follow your curiosity.

Her story confirms the importance of self-care, community support, and having a mission that aligns with personal goals. As she continues to serve her community through Hand & Stone, Grosso proves that the path from military service to business ownership can be both fulfilling and fresh.

To view the original posting of this article, please visit Franchising Magazine USA.

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WEST CHESTER, PA., October 31, 2024 – PrimePay, the human capital management (HCM) SaaS company for people-centric businesses, today announced that Hand & Stone Massage and Facial Spa, North America’s top massage and facial spa franchise with over 600 spas throughout the United States and Canada, has selected ProfitKeeper by PrimePay as its primary financial management solution for franchise owners.

“We’re dedicated to providing our owners with supportive guidance from the very start, offering them innovative tools for success to help build a strong business foundation,” said Jennifer Durham, Chief Development Officer of Hand & Stone Massage and Facial Spa. “We are excited to partner with ProfitKeeper to offer our owners and team members enhanced technology to understand and analyze performance, ultimately improving operations and increasing profitability.”

Since launch, Hand & Stone franchisees have quickly adopted ProfitKeeper technology at a rate of approximately 50% in less than six months.  This significant rate highlights the impact of the technology’s insights, benchmarking, and analytics now available to franchise owners to drive their success. JP Blaise, a Hand & Stone franchisee that has been with the franchise for over 15 years, notes, “I truly believe ProfitKeeper will be an essential tool for running our businesses more in line with the rest of the chain, and in turn, more profitably. The ability to compare expenses against the group really allows you to see where you may improve and where you might be able to help others.”

ProfitKeeper is a financial management tool that gives franchisors and franchisees increased financial insights and benchmarking information. With ProfitKeeper, franchisees can collaborate across performance benchmarks, by celebrating top performers, learning from their best practices, and applying that knowledge to their own operations.

“Rooted in over 20 years of franchise experience, the ProfitKeeper technology is designed to provide visibility into real-time financial data and insights to deliver comprehensive labor analytics that impact operations and performance,” said Scott Johnson, Chief Executive Officer of PrimePay. “We are thrilled to partner with Hand & Stone and are very encouraged with the organization’s quick adoption across its hundreds of franchise owners.”

For more information

To schedule a demo of ProfitKeeper and see the technology in action, click here.

About PrimePay

PrimePay makes payroll and HR complexity disappear. We’ve packaged 37 years of experience and an unrelenting commitment to service into an intelligent, versatile HCM platform for people-centric businesses. More than 16,000 clients — including Aspirion, Solution Group, Stagnaro Bros. Seafood, SERVPRO of Anniston, and Nova Care Agency — rely on the PrimePay HCM Platform to replace manual work, replace compliance worries, and stop wasting time on things that should just work, so they can get back to work. To learn more, visit primepay.com.

About Hand & Stone Massage and Facial Spa
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 40 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. To learn more, visit handandstone.com/franchise.

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TREVOSE, PA – Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced the addition of Sherrill Kaplan to its executive leadership team as the brand’s first-ever Chief Revenue Officer. With extensive experience driving revenue growth and propelling digital transformation across multiple industries, Kaplan will be responsible for enhancing Hand & Stone’s brand and customer experience, implementing strategies to drive significant systemwide sales growth.

“Sherrill’s deep expertise in digital marketing, loyalty programs, and data-driven strategies will be instrumental as we continue expanding our brand and elevating the customer experience across all touch points,” said John Teza, CEO of Hand & Stone. “With her innovative approach and proven track record, we’re confident she will drive meaningful growth and bring fresh perspectives to our team. We are thrilled to welcome her to the Hand & Stone family and look forward to achieving great success together.”

Kaplan brings a wealth of experience to Hand & Stone, having most recently served as Chief Digital Officer at Planet Fitness, where she built and led a team that significantly enhanced member acquisition and operational improvements for the 2,500-unit fitness brand. Kaplan was responsible for creating new revenue streams through innovative strategies that ultimately enhanced systemwide sales.

Kaplan has deep experience in franchised organizations, previously running Digital Marketing and Innovation at Dunkin’ Brands, the multi-branded international franchisor of over 13,000 units. During her time with Dunkin, Kaplan led the brand’s transition into a digital-first consumer experience, including the successful launch of the Dunkin mobile app, the DD Perks loyalty program, and the mobile ordering platform.

“I’m thrilled to join Hand & Stone and bring my experience implementing digital-first customer engagement strategies to drive sales and brand growth,” said Kaplan. “I have a deep understanding of what today’s customer is looking for in the health and wellness space. I’m eager to apply that knowledge to Hand & Stone and accelerate its expansion. I look forward to working together with a talented team to achieve new milestones.”

With more than 600 spas across the U.S. and Canada and offering both massage and facial services with innovative technologies, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit www.handandstonefranchise.com.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA

Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category.

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BOCA RATON – DEL MAR VILLAGE, FLORIDA. (OCTOBER 8, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the upcoming opening of its newest franchised location in Boca Raton – Del Mar Village. Located at 7030 Beracasa Way, the Boca Raton – Del Mar spa, marks the brand’s 89t location in the state of Florida. The local owners are committed to providing a sanctuary for the Boca Raton – Del Mar Village community where people can regularly invest in themselves through self-care. To celebrate opening their doors, the new spa is featuring a pre-opening offer: FREE massage or facial, waived enrollment fee, and FREE enhancements for life (up to $30, one time per month)

The franchise owners of the new spa in Boca Raton – Del Mar Village, Kelli and Bill Marazzi, have been with Hand & Stone since 2019. Already operating three locations in Southeast Florida, the couple is excited to continue their expansion with this latest addition. They look forward to enhancing the community’s wellness offerings with Hand & Stone’s high-quality services, providing a serene escape for regular self-care and rejuvenation. Kelli and Bill bring extensive experience in account management and a proven track record in developing and executing strategies to drive growth, profitability, and efficiency.

“We’re really excited to bring Hand & Stone to Boca Raton – Del Mar Village and offer our community a place to unwind and rejuvenate,” said Kelli Marazzi, owner and operator of Hand & Stone Boca Raton – Del Mar Village. “We were drawn to the brand initially because of its strong focus on health and wellness and the benefits of its membership model. The detailed discovery process and conversations with other franchise owners gave us great insights and reassurance. Hand & Stone’s support has been fantastic, and what we find most rewarding is being able to give back to the community and create a serene space where people can truly invest in their well-being.”

The newest Hand & Stone in Boca Raton – Del Mar Village brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Southeast Florida community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage, with a wide range of other services available for women, men and teens.

Like all Hand & Stone spas nationwide, the new Boca Raton – Del Mar Village location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.

All Hand & Stone services are performed by experienced licensed Estheticians and licensed Massage Therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Boca Raton – Del Mar Village, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment.

The Boca Raton – Del Mar Village Hand & Stone spa will be open Monday – Saturday 9:00 a.m. to 9:00 p.m. and Sundays 9:00 a.m. to 7:00 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 561-210-9305 or visit www.handandstonebocaratondelmar.com.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA

Hand & Stone is a massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has more than 600+ locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatments. Available for women, men and teens, Hand & Stone offers a wide range of services tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica®, IMAGE Skincare® and ClarityRx® Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. For more information, visit www.handandstone.com/franchise.    

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While we are recognized for our impressive expansion and growth-focused approach, I am equally committed to fostering a people-centric culture within our organization. I firmly believe that the well-being and development of our Hand & Stone employees directly contribute to their outstanding performance and our collective success.

One of my greatest joys is mentoring, and our comprehensive training and mentoring programs have enabled many of our team members to advance from assistant managers to regional roles or even become franchisees themselves. Through servant leadership and Hand & Stone’s support, I have prioritized offering valuable employee benefits, including medical, dental, and life insurance as well as a 401(k) program.

Moreover, I am dedicated to encouraging employees to utilize Hand & Stone’s education and training programs and to recognizing exemplary performers with rewards and personal acknowledgments. It is this commitment to our team that has significantly contributed to the success of my Hand & Stone spas.

As I continue to extend my people-focused legacy, I am excited about the opportunity to bring the Hand & Stone experience to even more locations across the U.S., continuing to prioritize the success and well-being of our employees.”

-Eric Danver, Hand & Stone Largest Multi-Unit Franchisee

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MYRTLE BEACH – CAROLINA FOREST, SOUTH CAROLINA October 1st, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the upcoming opening of its newest franchised location in Myrtle Beach – Carolina Forest. Located at 2010 Oakheart Road, the Myrtle Beach – Carolina Forest spa is owned by Traci and Anthony Nocito and marks the brand’s 11th location in South Carolina. The local owners are committed to providing a sanctuary for the Myrtle Beach – Carolina Forest community where people can regularly invest in themselves through self-care. To celebrate opening their doors, the new spa is featuring a pre-opening offer: FREE massage or facial with enrollment in Hand & Stone Lifestyle Membership and a waived enrollment fee.

The new spa is owned by Traci and Anthony Nocito, who have been with the franchise since 2017. The couple, already managing five locations in Pennsylvania and South Carolina, are thrilled to expand their footprint with this latest addition. Traci, after a successful 30-year career in the mortgage industry, transitioned to the wellness sector, inspired by Hand & Stone’s lifestyle program and membership-based business model. Anthony complements this venture with his service in the U.S. Army, a degree in Biomedical/Medical Engineering from the United States Army Medical School, and retired after a 26-year tenure at PerkinElmer, Inc. Together, they are excited to bring their combined expertise and passion for wellness to the Myrtle Beach – Carolina Forest community.

“Opening our newest Hand & Stone location in Myrtle Beach – Carolina Forest is an exciting milestone for us,” said Traci Nocito, owner of Hand & Stone Myrtle Beach – Carolina Forest. “We were initially drawn to Hand & Stone because of its lifestyle program and membership-based business model, which we found to be both manageable and valuable. We look forward to giving back to the community by providing a serene environment where people can focus on their well-being and enjoy the high-quality, personalized services that Hand & Stone is known for.”

The newest Hand & Stone in Myrtle Beach – Carolina Forest brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Horry County community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial and Neveskin Cryo treatments tailored to each individual’s needs or skin concerns, with a wide-range of services available for women, men and teens.

Like all Hand & Stone spas nationwide, the new Myrtle Beach – Carolina Forest location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Neveskin Cryo-Facial and Cryotoning, Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.

All Hand & Stone services are performed by experienced licensed Estheticians and licensed Massage Therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Myrtle Beach – Carolina Forest, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment. 

The Myrtle Beach – Carolina Forest Hand & Stone spa will be open Monday – Friday 9:00 a.m. to 9:00 p.m. Saturday and Sundays 9:00 a.m. to 6:00 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 854-233-3310 or visit www.handandstone.com/locations/myrtle-beach-carolina-forest/.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA  

Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.   

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What is Dermaplaning?

Dermaplaning is an advanced exfoliating treatment designed to enhance skin texture and refine pores. This professional-grade process removes unwanted peach fuzz and dead skin cells, leaving your face silky smooth and perfectly prepped for makeup. By eliminating these barriers, your skincare products can penetrate more effectively, maximizing their benefits.

Why Choose Professional Dermaplaning?

To ensure the best results and avoid potential micro-cuts, dermaplaning should only be performed by a trusted Hand & Stone esthetician. We strongly advise against at-home dermaplaning!

What Results Can You Expect?

Expect improved skin texture, increased radiance, and zero downtime! Makeup application will become smoother and more flawless, as the removal of vellus hair allows for a more even complexion.

How Often Should You Get Dermaplaning?

Dermaplaning is typically recommended every 4 weeks. For optimal results, we suggest a series of 3-6 treatments. Many clients also enjoy incorporating dermaplaning into their monthly facials or as a standalone service.

Will Dermaplaning Affect Hair Growth?

No, dermaplaning does not alter the growth of hair. The fine vellus hair will naturally regrow, usually within about 4 weeks—just in time for your next appointment. We recommend pre-booking to maintain consistent results.

Experience the Benefits of Dermaplaning Today

Reveal smoother, firmer, and healthier skin instantly. Upgrade your next facial to include dermaplaning or schedule a 30-minute standalone session for a fresh-faced glow. Dermaplaning will be available at Hand & Stone locations this Fall, with select locations offering the service now. View participating locations HERE!

How Does Dermaplaning Benefit Franchisees and Estheticians?

Introducing new services like dermaplaning creates additional revenue streams for franchisees and offers estheticians the chance to increase their service tickets. With its growing popularity in the health and wellness industry, dermaplaning attracts more clients to Hand & Stone, providing a personalized and advanced skin treatment experience.

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TREVOSE, PA (September 10, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading massage and facial spa franchise, is proud to announce the launch of its public Learning Management System (LMS), a platform that manages educational lectures, training programs, and learning and development courses. The first-of-its-kind in the massage industry, this initiative offers free select courses for continued education requirements for all licensed massage therapists, not just those employed by the brand.

“We are excited to offer this resource to the broader massage community,” said Nathan Nordstrom, Senior Director of Training and Industry Relations at Hand & Stone. “Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists, regardless of their affiliation with Hand & Stone. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry. This is an introduction to the comprehensive learning available to Hand & Stone employees nationwide.”

Hand & Stone’s public LMS is designed to support the ongoing education of massage therapists by providing a flexible, and accessible platform for professional development at no cost to the massage therapist. This initiative illustrates how Hand & Stone is enhancing the skills and knowledge of massage therapists across the industry while decreasing the financial costs typically associated with recertification and continued education.

Hand & Stone’s public LMS freeces.tortal.net, currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations
• What Comes Next: Paths to Advancing Your Career
• Client-Based: Prejudicial Judgement
• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder
• Hot Stone Essentials
• Work Environments: How Different Can They Be?
• Work Settings in the Industry of Massage

These courses are a fraction of the wealth of training available to Hand & Stone spa employees. All licensed massage therapists are eligible for 12 continuing education hours with completed new-hire training. Hand & Stone also offers several series of live quarterly webinars and a secondary learning system for employees to enhance professional development and knowledge of Hand and Stone’s protocols and processes. This leads to advanced professional development opportunities, including the exclusive Elite MT program, which is a prerequisite to being a corporate trainer at Hand & Stone.

By providing these courses, Hand & Stone is also priming its franchise owners for continued success and additional revenue opportunities by attracting the best talent and encouraging employee retention. Access to continuing education courses boosts jobs satisfaction and fosters career growth, signaling to massage therapists that their role is valued and something they can maintain long-term. This reduces turnover rates and associated costs of hiring and training new service providers, as well. Offering its licensed massage therapists the opportunity to learn about the latest techniques and trends, Hand & Stone enhances the customer experience, which encourages guests to return and even increase their spend in the future with service upgrades.

As the brand continues to influence how massage therapy education is achieved, they are also actively seeking qualified candidates to help spread their mission and purpose across North America. Benefits of franchising with Hand & Stone include proven returns in a thriving market, genuine business ownership through a manager-driven model, opportunities to make an impact on local communities and much more. For more information on franchising opportunities, please visit  https://www.handandstonefranchise.com/.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA  
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatments. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category.

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