Hand & Stone Launches First-Ever Public Learning Management System for Massage Therapy

Massage therapist giving a back massage to a customer.

Top Spa Franchise Provides Free Access to Continued Education Courses for Licensed Massage Therapists

TREVOSE, PA (September 10, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading massage and facial spa franchise, is proud to announce the launch of its public Learning Management System (LMS), a platform that manages educational lectures, training programs, and learning and development courses. The first-of-its-kind in the massage industry, this initiative offers free select courses for continued education requirements for all licensed massage therapists, not just those employed by the brand.

“We are excited to offer this resource to the broader massage community,” said Nathan Nordstrom, Senior Director of Training and Industry Relations at Hand & Stone. “Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists, regardless of their affiliation with Hand & Stone. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry. This is an introduction to the comprehensive learning available to Hand & Stone employees nationwide.”

Hand & Stone’s public LMS is designed to support the ongoing education of massage therapists by providing a flexible, and accessible platform for professional development at no cost to the massage therapist. This initiative illustrates how Hand & Stone is enhancing the skills and knowledge of massage therapists across the industry while decreasing the financial costs typically associated with recertification and continued education.

Hand & Stone’s public LMS freeces.tortal.net, currently features a range of continuing education courses worth one credit each, including:

  • Adapting Techniques: Working Within Your Limitations
  • What Comes Next: Paths to Advancing Your Career
  • Client-Based: Prejudicial Judgement
  • Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder
  • Hot Stone Essentials
  • Work Environments: How Different Can They Be?
  • Work Settings in the Industry of Massage

These courses are a fraction of the wealth of training available to Hand & Stone spa employees. All licensed massage therapists are eligible for 12 continuing education hours with completed new-hire training. Hand & Stone also offers several series of live quarterly webinars and a secondary learning system for employees to enhance professional development and knowledge of Hand and Stone’s protocols and processes. This leads to advanced professional development opportunities, including the exclusive Elite MT program, which is a prerequisite to being a corporate trainer at Hand & Stone.

By providing these courses, Hand & Stone is also priming its franchise owners for continued success and additional revenue opportunities by attracting the best talent and encouraging employee retention. Access to continuing education courses boosts jobs satisfaction and fosters career growth, signaling to massage therapists that their role is valued and something they can maintain long-term. This reduces turnover rates and associated costs of hiring and training new service providers, as well. Offering its licensed massage therapists the opportunity to learn about the latest techniques and trends, Hand & Stone enhances the customer experience, which encourages guests to return and even increase their spend in the future with service upgrades.

As the brand continues to influence how massage therapy education is achieved, they are also actively seeking qualified candidates to help spread their mission and purpose across North America. Benefits of franchising with Hand & Stone include proven returns in a thriving market, genuine business ownership through a manager-driven model, opportunities to make an impact on local communities and much more. For more information on franchising opportunities, please visit  https://www.handandstonefranchise.com/.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA  
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatments. Available for women, men and teens, a wide range of services are tailored to each individual’s needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category.